Australian shoppers are flocking back to traditional bricks and mortar stores compared to online, but retailers are failing to capitalise on this resurgence. The latest data for 2018 from a Monash University research quarterly survey of Australian shoppers shows 65% of shoppers prefer using bricks and mortar stores most of the time, compared to 18%of Australians preferring to shop online. Despite this new attraction to traditional shopping, retailers are not maximising their in-store experience. What are your thoughts LiveTribers? Why are more Australians returning to brick and mortar stores?
Posted by on 21 Nov 2022