Why Are More Australians Returning to Brick and Mortar Stores?

Australian shoppers are flocking back to traditional bricks and mortar stores compared to online, but retailers are failing to capitalise on this resurgence. The latest data for 2018 from a Monash University research quarterly survey of Australian shoppers shows 65% of shoppers prefer using bricks and mortar stores most of the time, compared to 18%of Australians preferring to shop online. Despite this new attraction to traditional shopping, retailers are not maximising their in-store experience. What are your thoughts LiveTribers? Why are more Australians returning to brick and mortar stores?

Posted by on 21 Nov 2022

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    Approximately 75c of every $1 is spent in a bricks & mortar shop (Ayden Australia 2022 Retail Report). Online sales are certainly a growing sector (thanks, COVID) but it seems many of us prefer to touch and feel what we're going to buy, me included. And I like to shop locally whenever I can, otherwise, all that will be left are mega-stores and online shopping.

    Posted by Bellxchat on 29 Nov 2022

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    I prefer to shop in store. Much better to see what you're getting before you buy. Also saves the risk of having deliveries go missing.

    Posted by kendallx3 on 25 Nov 2022

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    I prefer physical shops. I can walk around and see, touch, feel, smell and see the products in actuality.

    Posted by Anthony on 25 Nov 2022

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    I prefer to walk around and look at everything a shop has to offer. I also feel confident that I won’t be part of some scam.

    Posted by Heather on 25 Nov 2022

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    I want to get out and about and interact with other people. I want people to be able to shop locally and support the people and the jobs in their communities.

    Posted by Sandrag on 25 Nov 2022

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    I think after the years we have been impacted by covid there has been a huge push to shop local and support local, particularly in this upcoming Christmas period. Nobody wants to see shops in their town close and empty.

    Posted by Olivia on 25 Nov 2022

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    Think sometimes you want to see the foods and just get out and about

    Posted by Turbotom on 25 Nov 2022

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    I'm not surprised more people are returning to bricks and mortar stores. I like to try things on and make sure they fit, suit me etc. Who hasn't picked something off a rack and tried it on, only to find something that looked good on the hanger just doesn't suit? And, sizes vary so much! Not only with different brands but also within brands. There are a few things I would buy online but as postage costs increase I prefer traditional shops.

    Posted by sandra on 25 Nov 2022

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    Need to see and feel the product, or try it on.... and sometimes shipping takes up to two weeks!

    Posted by genhur on 25 Nov 2022

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    I think that people want to see the products that they are buying. It is not always easy to know what you are going to get when you shop online because products can look very different in pictures to how they look when they arrive.

    Posted by merryl on 25 Nov 2022

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    Some goods are best selected by seeing, touching and trying. Clothing , furniture and cosmetics to name a few. The online experience is ok if you know exactly what you desire and can obtain reasonable freight rates. Shopping locally always assists the village and reduces the outrageous greed of the digital billionaires!!

    Posted by mact on 23 Nov 2022

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    Since restrictions have lifted people want to get back out into the community and physically purchase there products and I think brick and korter stores need the traffic through there shops

    Posted by Troy on 23 Nov 2022

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    I never shop on line. I prefer to see in person and to touch a product before I purchase it and then I can also bring it straight home not waiting for a delivery I have to pay to receive in many cases. I do agree with ere however, that customer service really needs to be improved but also I have seen many customers talking on their phone and practically using hand signals to tell the cashier or service member what they want. Just as rude. I think an injection of good manners needs to be for all parties.

    Posted by coaster on 23 Nov 2022

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    I don't believe they are. From my experience, I'm shopping less in brick & mortar stores. The few times I do it's because the B&M store matches or beats the online prices. For me to return to B&M stores they'll have to vastly improve the team member's customer service skills and manners. I'm sick of rude team members, team members who believe that talking to a friend is more important and serving a customer interferes with them talking on their phone. Customer service in Australia would have to rank amongst the worst in the world.

    Posted by ere on 21 Nov 2022

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    I prefer to shop instore, and have to agree that service from any Retail, Hospitality or any kind of staff is terrible...I'm really surprised that many people still have their jobs to be honest.

    Posted by Gandalf1 on 25 Nov 2022

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